SME Academy 365
Description
“A great book with insightful stories about how marketing
managers develop romantic, deep, and personal relationships
between the brand and the consumer.”
—Jagdish N. Sheth, Charles H. Kellstadt Professor of
Marketing, Goizueta Business School, Emory University
“Romancing the Brand shows that a brand’s strength, and
ultimately its ability to generate significant talk value, lies in
creating a meaningful consumer experience. People talk
about—and advocate for—brands with which they have an
emotional bond. Aided by entertaining stories about brands
that have created ‘love affairs’ with the consumer, Romancing
the Brand is an essential guide for marketers who are looking
to strengthen their consumer relationships.”
—Ed Keller, CEO, the Keller Fay Group, and coauthor,
The Face-to-Face Book and The Influentials
“Emotional, educational, and effective, Romancing the
Brand captures the timeless fundamentals of marketing, using
contemporary examples and a framework one can relate to in
a primal way. Tim Halloran shares insights that up-andcoming
marketers, as well as global executives at the top of
their game, will find valuable.”
—Dick Patton, global chief marketing officer practice
leader, Egon Zehnder
Date of Publication :
12/2020
Publisher :
JOSSEY-BASS
Category :
บริหารธุรกิจ
Total page :
pages
